I’d like to take a little time to reminisce about a really great client I worked with last year, Vintage Chic Wedding Fair. Charlotte, the vibrant and fantastically organised owner, needed a brand that reflected her vision of the business as a modern, high-end, stylish place to find quality vintage or vintage-y items. For me, this was an amazing opportunity to develop my own style and I’m particularly proud of this lovely gemstone logo element that we agreed upon! I had such fun choosing a clean and crisp colour palette that was timeless enough to say “21st-century vintage”, and give her a versatile brand that should allow her business to grow into a new and flourishing phase.
After discussing the feel of the new brand, we agreed that it needed to be versatile enough to be used not just online, but also on banners, flyers and other print media. We were keen to avoid going too far down the vintage route, which online can look kitsch and tired, but we brought in some timeless visual ideas like the gemstone line art to give a sense of era-spanning splendour. In the inspiration board I was keen to hint rather than shout vintage.
The final design included many of the original elements, but we went further with the design of the logo and added a circle submark.