Branding & Web design

Jo Moore

Jo Moore is a farmer florist who grows and arranges stunning flowers for weddings and events from her farm in Devon. Her existing brand + website was lacking in personality and failing to help her to stand out from the competition. We worked to create a strong visual identity that got to the heart of Jo’s unique approach and vibrant work.

Key Words

Vibrant // Rustic // Quirky // Joyful // Authentic

One thing we knew when we started was that Jo didn’t want a typical wedding florist brand. She wanted a style to reflect the rustic, homegrown nature of her work but with a serious dose of personality. I created an inspiration board soaked in joyful yellow to this end:

Mood Board Jo Moore

We both loved the idea of bees being her employees, so we brought in strong hexagonal graphics + adorable illustrations to reflect this. We used a brush font to give the brand a rustic feel but kept strong contrasting colours + clean lines to keep it from looking twee.



Jo Moore Brand Style Guide

Jo Moore on screen

Behind the scenes @hedgerowink