Branding & Web design

Jo Moore

Jo Moore is a farmer florist who grows and arranges stunning flowers for weddings and events from her farm in Devon. Her existing brand + website was lacking in personality and failing to help her to stand out from the competition. We worked to create a strong visual identity that got to the heart of Jo’s unique approach and vibrant work.

One thing we knew when we started was that Jo didn’t want a typical wedding florist brand. She wanted a style to reflect the rustic, homegrown nature of her work but with a serious dose of personality.

We both loved the idea of bees being her employees, so we brought in strong hexagonal graphics + adorable illustrations to reflect this. We used a brush font to give the brand a rustic feel but kept strong contrasting colours + clean lines to keep it from looking twee.

Key Words
Vibrant // Rustic // Quirky // Joyful // Authentic

Mood Board Jo Moore

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“Madeleine just got me and all my madness! She is kind, understanding, professional, and honest, which is a plus in my books. I truly think she is amazing at what she does - I only wish I had found her earlier! Expect results that will blow you away!”

Josephine - Harlem Carter

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